word of mouth

word of mouth
  a term referring to the public discussion or buzz that a film can acquire, fueled by sneak previews and advance advertising; word of mouth is an important marketing element in a film's success or failure - positive word of mouth gives a film legs, while negative word of mouth may prematurely close it down
  Examples: The Hulk (2003) opened with $62 million but fell 69.7% by its second weekend, due in part, to negative word of mouth, whereas Disney's Finding Nemo (2003) had incredible word-of-mouth and staying power over many weeks; A Fish Called Wanda (1988) also had a prolonged period of positive word-of-mouth during its initial opening

Glossary of cinematic terms . 2015.

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  • Word of mouth — is a reference to the passing of information by verbal means, especially recommendations, but also general information, in an informal, person to person manner. Word of mouth is typically considered a face to face spoken communication, although …   Wikipedia

  • Word of Mouth — Studioalbum von Jaco Pastorius Veröffentlichung 1981 Label Warner Bros. Records Format …   Deutsch Wikipedia

  • word of mouth — UK US (also word of mouth) noun [U] COMMERCE ► the process of telling people you know about a particular product or service, usually because you think it is good and want to encourage them to try it: by/through word of mouth »We get most of our… …   Financial and business terms

  • Word of Mouth — Álbum de estudio de The Kinks Publicación 19 de noviembre de 1984 Grabación Junjio de 1983 Septiembre de 1984 en Konk Studios, Londres Género(s) Rock …   Wikipedia Español

  • Word of Mouth — Album par The Kinks Sortie 19 novembre 1984 Enregistrement juin 1983 – septembre 1984 Studios Konk (Londres) Durée 43:04 Genre rock …   Wikipédia en Français

  • word-of-mouth — ˌword of ˈmouth noun [uncountable] when people hear about something from their friends, people they work with etc: • Many of our clients come through word of mouth recommendations …   Financial and business terms

  • word of mouth — word′ of mouth′ n. cvb informal oral communication: rumors spreading by word of mouth[/ex] • Etymology: 1545–55 word′ of mouth′, adj …   From formal English to slang

  • word-of-mouth — [wʉrdəv mouth′] adj. communicated orally, as in conversation * * * See word of mouth. * * * …   Universalium

  • word of mouth — word of mouth, adj. informal oral communication: The rumor spread rapidly by word of mouth. [1545 55] * * * …   Universalium

  • word of mouth — If something becomes known by word of mouth, it is because people are talking about it, not through publicity, etc …   The small dictionary of idiomes

  • word of mouth — n. informal speech or conversation between persons, as opposed to writing or publishing [gossip spread by word of mouth] …   English World dictionary

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